BIT 2024 - Exhibition Milan

From 4 to 6 February 2024 Adria Ferries will participate in the BIT - la Borsa Internazionale del Turismo set up in the Allianz MiCo pavilions.

You can find us in HALL 4 / STAND C 110.

From 4 to 6 February 2024, BIT – Borsa Internazionale del Turismo returns to Milan, a historic event organized by Fiera Milano which has brought tour operators and travelers from all over the world to the Lombard capital since 1980.

The Bit is an opportunity for decision makers, sector experts and selected buyers from geographical areas with the highest economic growth rate and from all sectors of the tourism supply chain to meet. For the traveling public, however, the Bit is above all an opportunity to discover dream places and perhaps start thinking about the next holiday: there are Italian regions and large cities promoting their territory, emerging destinations or destinations suitable for more leisure tourism for those who love outdoor holidays.

An event that is also educational with over a hundred conferences and seminars on the latest industry trends.